Visual Design Lab

Visual Design Lab

Teacher collaborator at IUAV Faculty of Architecture within the Visual Design Lab held by Gianluigi Pescolderung, Studio Tapiro.
The course is for second year students within the 3-year undergraduate degree in product and communication design.
It provides an opportunity to experiment with the diverse facets of graphic design learning from the concept of visual thinking as Arnheim intended it. It consists of nine theorical lectures each introducing a visual culture aspect. Each lesson is followed by a practical activity related to the theme carried out for one week. A three weeks long final project sum up all the concepts experienced previously.